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Downtown Design Studio Identity

Identity and Merchandise Design


A modular identity I designed for NC State University's Downtown Design Studio.
This identity would change depending on the design students currently working in the
Downtown Raleigh location. I screen printed t-shirts and posters to illustrate how the
identity could be used by students to claim and promote their Downtown Design Studio.


The identity itself is inspired by the beautiful, old architecture found all over Downtown
Raleigh. I feel like I captured the spirit of the Downtown Design Studio space by mixing
the feel of the ornate, historic identity with the bright, youthful colors of the screen
printing inks.

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    Dave, Jamie, Helen & Shannon in